Now in private preview
Sell your app like a product. Keep up to 97%.
Shappstore turns subscriptions, unlocks, and coin packs into products on your own Shopify store. Your customers check out on the web with Shop Pay. Your app unlocks in seconds. The app store keeps nothing.
Early access rolls out to the waitlist in order. No spam, ever.
ShappStore.configure(apiKey: "pk_live_…")ShappStore.identify(userId: user.id)try await ShappStore.presentCheckout(product: "pro-monthly")// entitlement lands in seconds. that's it.The 30% era is over.
US courts opened app-store payments in 2025. Selling through your own storefront costs payment processing, not platform tax.
App store checkout
you keep
~70-85%
Your store + shappstore
you keep
up to 97%
On a $9.99 subscription, that's up to $2.70 back on every renewal, every month.
An afternoon, not a quarter.
01
Install the SDK
SPM, Gradle, or npm. One dependency, no backend work to start.
02
Map your plans
Guided setup creates the products on your store for you.
03
Drop in checkout
One call opens a Shop Pay-ready sheet.
04
Ship
Purchases unlock in-app in seconds. Refunds revoke themselves.
Works with your existing paywall. Keep IAP for impulse buys; route high-intent traffic to the web.
Offline-tolerant: cached entitlements keep paying users unlocked on a plane.
No store? Paste a link.
Shappstore builds your storefront from the app you already shipped – then hands you the keys.
01
Start from anywhere
Paste your App Store or Google Play link and we pull your name, icon, screenshots, and brand colors automatically. Prefer another way in? Take one.
- App Store link
- Play Store link
- Manifest
- Type it in
- Existing store
02
We build it
A clean, app-store-style storefront in your brand: your plans as products, checkout in your colors, ready to preview before anyone else sees it.
03
You own it
The store transfers to you: your Shopify account, your revenue, your customer list. We stay connected for the unlocks. Start selling the same day.
Already run a Shopify store? Connect it instead – we read what you sell and map it to your app, nothing gets created without your say-so.
Every growth tool Shopify ever built. Pointed at your app.
Shop Pay
150M+ wallets, the highest-converting checkout on the web.
A returning Shop Pay user upgrades to your annual plan in two taps – no card entry, no new account. Checkout friction that finally competes with Face ID.
Discounts & bundles
Codes, flash sales, gift cards.
Ship a Black Friday sale in an afternoon: 40% off annual with a code, gift subscriptions for the holidays. No billing code, no app update, no review queue.
Abandoned-cart recovery
Email and SMS flows that don't exist in-app.
A user opens checkout from your paywall and gets distracted. In-app, that sale is gone forever. Here they get the recovery email an hour later – and some of them finish.
Affiliates & influencers
Shopify Collabs, day one.
Hand a creator a tracked link and 20% on every subscription they drive. Recruiting, attribution, and payouts run themselves – a motion IAP can't even measure.
10,000+ app ecosystem
Klaviyo, Postscript, quizzes, loyalty.
Trial expiring? Klaviyo already sent the win-back email with a discount code attached. You didn't build retention tooling – you installed it.
Real analytics
LTV, cohorts, ad attribution with server-side pixels.
See which TikTok ad brought subscribers who are still paying in month three. Server-side conversion events make paid acquisition measurable again.
The rules change monthly. Your build doesn't.
Apple and Google's external-purchase rules differ by platform, country, and court ruling. Shappstore ships the current rulebook as remote config – when policy moves, every app on the platform is compliant the same day, no app update, no lawyer on retainer.
Fair questions, straight answers.
How is this different from RevenueCat or Paddle?
Those are billing infrastructure: a checkout, receipts, an API. Shappstore is a commerce platform: your plans become products on your own Shopify store, with Shop Pay, discount codes, abandoned-cart recovery, affiliate programs, and 10,000+ commerce apps behind them. Billing is table stakes; the difference is everything Shopify ever built for selling.
Is this allowed by Apple and Google?
In the US, yes. Court rulings in 2025 forced Apple to allow external purchases from iOS apps without taking a commission, and Google operates under a similar injunction. Parts of those rulings are still being appealed and reworked, which is exactly why the rulebook ships as remote config: when policy shifts, apps on shappstore follow the current rules the same day, with no app update.
What do I keep per sale?
Up to 97%. Instead of a 15-30% platform commission you pay standard payment processing, which lands around 3% depending on your Shopify plan and payment mix. On a $9.99 subscription that's up to $2.70 more per renewal, every month.
Do I need a Shopify store already?
No. Paste your App Store or Google Play link and shappstore builds the storefront from the app you already shipped: your name, icon, and brand, with your plans as products. Already run a Shopify store? Connect it instead and we map what you sell to your app.
What happens to my existing in-app purchases?
Keep them. The setup that wins is blended: IAP keeps handling impulse buys in the moment, while high-intent traffic from your paywall, email, and website routes to web checkout, where the margin is. Nothing has to be ripped out on day one.
How long does integration take?
An afternoon is the honest target for a first working build. The SDK surface is three calls: configure, identify your user, present checkout; purchases unlock in the app in seconds. Mapping plans to products is guided, and the storefront itself is built for you.
What happens when a user is offline?
Paying users stay unlocked. The SDK caches entitlements on-device and honors them through a grace window, so a flight or a dead zone never locks someone out of what they paid for. Once the device is back online, state syncs and any changes apply.
How do refunds work?
You refund the order in Shopify like any other product, and the matching unlock is revoked in the app automatically. Chargebacks follow the same path. No support scripts, no manual flag-flipping.
When can I get access?
We're onboarding a small group of design partners from the waitlist first, in order, and sanding the rough edges with them before opening wider. Join the waitlist and you'll hear from us by email. Multi-app studios get priority.
Your margin called. It wants to come home.
Join as a studio? Note it in your email domain – we prioritize multi-app publishers.